STRATEGIES TO EXPAND YOUR BUSINESS
ORGANIZATIONAL PRODUCTIVITY INSTITUTE, INC.
Email: Programs@OPI-Inc.com

The challenge is to develop a sales strategy that your sales force believes is achievable. This requires everyone to be motivated, focused, experienced and committed to meet their personal goals. That’s what this development workshop is all about. The measurement of our success is your satisfaction — we guarantee it!

 

In this Program, You Will...

  • Personal, Internal and External Assessment
  • Individual Marketing and Sales Plan
  • Individual Behavioral Style Assessment

Discover the key role that attitudes play in determining your overall behavior and how to more effectively develop an attitude that’s targeted for success.

The Question Isn’t Whether to Increase Sales — But HOW?

Most business leaders recognize that CHANGE is now more rapid, more pervasive, more complex and more challenging than ever before. As a result, business management and operational systems must be continually transformed to meet tomorrow’s challenges — today. Are you dealing with change? One crucial area requiring change is SALES. Have you established a sales strategy for creative and solution based selling? Does your sales process take into consideration how to keep current customers satisfied and a source of business referrals? The value of keeping good customers satisfied is measured in profits. Most companies spend tremendous amounts of money and energy to attract new customers. As you spend your budget acquiring new customers, your competitors are working as hard to attract your current customers. Sales strategies need to focus and reward salespeople for maintaining current customer as well as attract new customers. The question isn’t whether to increase Sales — But HOW?

How Do You See Your Sales Staff?
For those professionals who recognize the need for personal sales effectiveness, this program is not to be missed!!! Take a moment and do this self assessment. (Note: The check blocks are only so you can mark them on line-- this information is NOT collected by OPI!)

Self Assessment Question Yes No
Are you losing business to competition?
Is it getting harder to increase sales?
Is everyone giving 100%?
Do you see self-doubt in your staff?
Are they comfortable in any sales situation?
Do they communicate with confidence?
Do they have good organizational skills?
Do they complain about prospecting?
Are they satisfied with their earnings?
Are you satisfied with your earning?

What You'll Learn in this Sales Workshop
  • Creative & Solution Selling
  • Finding Customers & Referrals Sources
  • Make The Phone Work For You
  • Build Solid Customer Relationships
  • Build Your Personal Sales Strategy
  • Effective Sales Communications
  • Self-Confidence In Any Sales Situation
  • Overcoming obstacles

About the Sales Development Program

IMPROVE YOUR STAFF...

This is a Sales Development program designed for sales professionals and small business owners who depend on their need to sell — product, service and capabilities. There is no instant formula to selling, sales-people are not born, they are developed by experience and hard work. This program focuses on learning what are the right things to do and how to do the right things to be successful in sales.

TO BE SUCCESSFUL IN SALES — YOU NEED TO

PROGRAM FORMAT...

The program is customized to eight weekly sessions of about three hours. The most important role of a salesperson is to be out there selling. Our approach complements the sales process of your business with actual, real life sales situations, not something fabricated to fit any sales class. Additionally, participants will receive one-on-one consultation to work on specific problem areas.

PARTICIPANTS...

The program can be facilitated to an individual or to groups of twelve to fifteen. All sessions deal directly with your business issues allowing for a more focused discussion with no concerns of confidential information becoming public.

CONFIDENTIALITY...

OPI, Inc. will sign a Confidentiality Agreement against public disclosure of information deemed private and privileged by the customer and will return any information provided by the customer — unaltered or copied.


Program Outline

SESSION 1
  • The personal sales development process.
  • Goal planning for sales and personal success.
  • Selling style analysis.
  • Sales strategy and planning.
  • Linking sales force to company marketing strategy.
  • Understanding how the sales process work.

SESSION 2

  • Success in sales - the selling arena.
  • The selling / buying process.
  • Your job description & defining the ideal salesperson.
  • Personal communication style analysis.
  • Working as a sales team member.

SESSION 3

  • Sales goals for business success.
  • Effective goal setting criteria.
  • Prospecting, referrals, and building center-of-influences.
  • Sales tracking .
  • Planning telephone activities.
  • Networking Techniques.
  • Sales skill personal appraisal.
  • Personal definition and evaluation of productivity.

SESSION 4

  • Understanding the dynamics of rapport and how to derive the most benefit from it.
  • The Sales Process - Part One:
    • The introduction
    • Gaining favorable attention
    • Establishing confidence and credibility. (Understanding each sales phase and how to determine if you should proceed to the next phase or not.)
  • "Where I am now in sales" self-evaluation.
  • Department goal evaluation.

SESSION 5

  • The Sales Process - Part Two:
    • Finding needs and wants
    • Open ended questioning and probing technigues
    • Sales call assessment
    • Understanding features and benefits
  • Making persuasive presentations.
  • Successful follow-up and getting repeat sales.
  • Identifying potential obstacles to each sales phase and defining action steps to overcome each obstacle.
  • Review progress with sales or company management.
SESSION 6
  • Closing skills - types of closes (when & how often).
  • Who are the decision makers involved.
  • Communications:
    • Non-verbal
    • Active listening techniques
    • Effective feedback skills
    • Asking questions
    • Taking effective notes
    • Selling / Buying communication styles
  • Goal planning for Sales Process.
  • Adapting to overcome weaknesses.
  • Role playing difficult sales situations.

SESSION 7

  • Handling stalls.
  • Overcoming objections.
  • Importance of positive attitudes.
  • Building success habits.
  • Affirmation techniques.
  • Understanding Success.
  • Reassessing your sales strategy.
  • Dealing with Yes, No and Maybe.
  • Personal leadership style.
  • Reaching your potential.

SESSION 8

  • Integrating your sales objectives with goal setting.
  • Maximizing the use of time.
  • Common time thieves and how to avoid them.
  • Analysis of your time usage for one week.
  • Personal time management usage questionnaire.
  • Recreating your sales plan and goals for follow-up.

FOLLOW-UP SESSIONS

  • Three group follow-up sessions.
  • Ongoing follow-up review sessions with sales or company management.

ADDITIONAL SESSIONS
Additional sessions may be added by mutual agreement.

DEVELOPMENT ASSIGNMENTS
Concurrent with the sales session, participants will focus on a detailed personal assessment to both enhance and bring into balance their work and personal lives.

 

Call to inquire about this or any of the other development programs or consulting activities offered by OPI. We want to become your first choice in creating a high performance organization.


OPI's THREE STEP APPROACH:
Only a systematic approach can drive a good organization to become a high performance work organization. At OPI, we help organizations understand the issues behind the issues through a systematic approach. Once the underlying causes of problems are identified, we'll help you develop specific strategies and provide many of the tools you'll need to make long term sustainable improvements. These improvements are made sustainable by design because OPI provides you and your key personnel with a new way of looking at the organization. Here is an overview of our three step process for organizational improvement.

The OPI Quality Methodology

Quality Management
What is Quality Management?

Step 1: Apply OPI's Quality Methodology. OPI looks at any organization in terms of its Leadership Focus, Systems Focus and Customer Focus. These three elements must work individually and together for the organization to achieve long-term sustained profitability. We call this our Quality Methodology.

  • LEADERSHIP FOCUS.
    Communicate a common purpose, values & vision. Promote a customer focused culture. Balance management with leadership.
RESULTS:
Organizational Direction
  • SYSTEMS FOCUS.
    Develop the habit of seeing the organization as a whole rather than a collection of parts. Move from fix it to improve it.
RESULTS:
Product and Service Improvement
  • CUSTOMER FOCUS.
    Tap into the innovation and creativity of employees to generate optimum business results and outstanding levels of customer service. Move from survival to growth.
RESULTS:
Total Customer Satisfaction

View OPI Strategies for Success
Strategies for Success
Click for Details

Step 2: Determine Appropriate Strategies for Success. Now that we've systematically identified which focus areas need improvement, OPI assists your organization with choosing one or more of eight Strategies for Success. The eight strategy categories are:
  • Quality
  • Sales & Marketing
  • Safety and Operational
  • Communication
  • Staff
  • Customer
  • Information
  • Financial

Core Consulting Activities
Leadership, System, Customer

Step 3. Select Core Consulting Activities. With one or more appropriate improvement strategies now selected, it's now time to take action. Core Consulting Activities describes our capabilities to support your organization as it moves from analysis to action. These activities range from brief seminars and presentations to side-by-side hands on activities that help build organization momentum and improvement confidence.



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