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STRATEGIES
TO EXPAND YOUR BUSINESS
ORGANIZATIONAL
PRODUCTIVITY INSTITUTE, INC.
Email: Programs@OPI-Inc.com
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The
challenge is to
develop a sales strategy that your sales force believes is
achievable. This requires everyone to be motivated, focused,
experienced and committed to meet their personal goals.
Thats what this development workshop is all about. The
measurement of our success is your satisfaction we guarantee it!
In
this Program, You Will...

- Personal, Internal and External
Assessment
- Individual Marketing and Sales
Plan
- Individual Behavioral Style
Assessment





Discover the key role that attitudes play in
determining your overall behavior and how to more
effectively develop an attitude thats targeted for
success.
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The
Question Isnt Whether to Increase Sales But
HOW?
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Most
business leaders recognize that CHANGE is now more rapid,
more pervasive, more complex and more challenging than
ever before. As a result, business management and
operational systems must be continually transformed to
meet tomorrows challenges today. Are you
dealing with change? One crucial area requiring change is
SALES. Have you established a sales strategy for creative
and solution based selling? Does your sales process take
into consideration how to keep current customers
satisfied and a source of business referrals? The value
of keeping good customers satisfied is measured in
profits. Most companies spend tremendous amounts of money
and energy to attract new customers. As you spend your
budget acquiring new customers, your competitors are
working as hard to attract your current customers. Sales
strategies need to focus and reward salespeople for
maintaining current customer as well as attract new
customers. The question isnt whether to increase
Sales But HOW? |
How Do You See
Your Sales Staff?
For those professionals who
recognize the need for personal sales effectiveness, this program
is not to be missed!!! Take a moment and do this self assessment.
(Note: The check blocks are only so you can mark them on line--
this information is NOT collected by OPI!)
What
You'll Learn in this Sales Workshop
- Creative &
Solution Selling
- Finding Customers
& Referrals Sources
- Make The Phone Work
For You
- Build Solid Customer
Relationships
- Build Your Personal
Sales Strategy
- Effective Sales
Communications
- Self-Confidence In
Any Sales Situation
- Overcoming obstacles
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About
the Sales Development Program
IMPROVE
YOUR STAFF...
This is a Sales Development
program designed for sales professionals and small business
owners who depend on their need to sell product, service
and capabilities. There is no instant formula to selling,
sales-people are not born, they are developed by experience and
hard work. This program focuses on learning what are the
right things to do and how to do the right things to be
successful in sales.
TO
BE SUCCESSFUL IN SALES YOU NEED TO

PROGRAM
FORMAT...
The program is customized to eight
weekly sessions of about three hours. The most important role of
a salesperson is to be out there selling. Our approach
complements the sales process of your business with actual, real
life sales situations, not something fabricated to fit any sales
class. Additionally, participants will receive one-on-one
consultation to work on specific problem areas.
PARTICIPANTS...
The program can be facilitated to
an individual or to groups of twelve to fifteen. All sessions
deal directly with your business issues allowing for a more
focused discussion with no concerns of confidential information
becoming public.
CONFIDENTIALITY...
OPI, Inc. will sign a
Confidentiality Agreement against public disclosure of
information deemed private and privileged by the customer and
will return any information provided by the customer
unaltered or copied.
Program
Outline 
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SESSION 1
- The personal
sales development process.
- Goal planning
for sales and personal success.
- Selling style
analysis.
- Sales
strategy and planning.
- Linking sales
force to company marketing strategy.
- Understanding
how the sales process work.
SESSION
2
- Success in
sales - the selling arena.
- The selling /
buying process.
- Your job
description & defining the ideal
salesperson.
- Personal
communication style analysis.
- Working as a
sales team member.
SESSION
3
- Sales goals
for business success.
- Effective
goal setting criteria.
- Prospecting,
referrals, and building
center-of-influences.
- Sales
tracking .
- Planning
telephone activities.
- Networking
Techniques.
- Sales skill
personal appraisal.
- Personal
definition and evaluation of
productivity.
SESSION
4
- Understanding
the dynamics of rapport and how to derive
the most benefit from it.
- The Sales
Process - Part One:
- The
introduction
- Gaining
favorable attention
- Establishing
confidence and credibility.
(Understanding each sales phase
and how to determine if you
should proceed to the next phase
or not.)
- "Where I
am now in sales" self-evaluation.
- Department
goal evaluation.
SESSION
5
- The Sales
Process - Part Two:
- Finding
needs and wants
- Open ended questioning
and probing technigues
- Sales
call assessment
- Understanding
features and benefits
- Making
persuasive presentations.
- Successful
follow-up and getting repeat sales.
- Identifying
potential obstacles to each sales phase
and defining action steps to overcome
each obstacle.
- Review
progress with sales or company
management.
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SESSION 6
- Closing
skills - types of closes (when & how
often).
- Who are the
decision makers involved.
- Communications:
- Non-verbal
- Active
listening techniques
- Effective
feedback skills
- Asking
questions
- Taking
effective notes
- Selling
/ Buying communication styles
- Goal planning
for Sales Process.
- Adapting to
overcome weaknesses.
- Role playing
difficult sales situations.
SESSION
7
- Handling
stalls.
- Overcoming
objections.
- Importance of
positive attitudes.
- Building
success habits.
- Affirmation
techniques.
- Understanding
Success.
- Reassessing
your sales strategy.
- Dealing with
Yes, No and Maybe.
- Personal
leadership style.
- Reaching your
potential.
SESSION
8
- Integrating
your sales objectives with goal setting.
- Maximizing
the use of time.
- Common time
thieves and how to avoid them.
- Analysis of
your time usage for one week.
- Personal time
management usage questionnaire.
- Recreating
your sales plan and goals for follow-up.
FOLLOW-UP
SESSIONS
- Three group
follow-up sessions.
- Ongoing
follow-up review sessions with sales or
company management.
ADDITIONAL
SESSIONS
Additional
sessions may be added by mutual agreement.
DEVELOPMENT
ASSIGNMENTS
Concurrent
with the sales session, participants will focus
on a detailed personal assessment to both enhance
and bring into balance their work and personal
lives.
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Call to inquire about this or any
of the other development programs or consulting activities
offered by OPI. We want to become your first choice in creating a
high performance organization.
OPI's
THREE STEP APPROACH:
Only a
systematic approach can drive a good organization to become a
high performance work organization. At OPI, we help organizations
understand the issues behind the issues through a
systematic approach. Once the underlying causes of problems are
identified, we'll help you develop specific strategies and
provide many of the tools you'll need to make long term
sustainable improvements. These improvements are made sustainable
by design because OPI provides you and your key
personnel with a new way of looking at the organization. Here is
an overview of our three step process for organizational
improvement.
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Step 1: Apply OPI's Quality
Methodology. OPI looks at any organization in
terms of its Leadership Focus, Systems Focus and Customer
Focus. These three elements must work individually and
together for the organization to achieve long-term
sustained profitability. We call this our Quality
Methodology.
- LEADERSHIP FOCUS.
Communicate a common
purpose, values & vision. Promote a
customer focused culture. Balance management
with leadership.
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RESULTS:
Organizational Direction |
- SYSTEMS
FOCUS.
Develop
the habit of seeing the organization as a
whole rather than a collection of parts.
Move from fix it to improve
it.
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RESULTS:
Product and Service
Improvement |
- CUSTOMER
FOCUS.
Tap
into the innovation and creativity of
employees to generate optimum business
results and outstanding levels of
customer service. Move from survival
to growth.
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RESULTS:
Total Customer Satisfaction |
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Step 2: Determine Appropriate
Strategies for Success. Now that we've systematically identified
which focus areas need improvement, OPI assists your
organization with choosing one or more of eight
Strategies for Success. The eight strategy categories
are:
- Quality
- Sales & Marketing
- Safety and
Operational
- Communication
- Staff
- Customer
- Information
- Financial
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Step 3. Select Core Consulting
Activities.
With one or more appropriate improvement strategies now
selected, it's now time to take action. Core Consulting
Activities describes our capabilities to support your
organization as it moves from analysis to action. These activities range from brief
seminars and presentations to side-by-side hands on
activities that help build organization momentum and
improvement confidence.
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