Sales Strategy: We promote our services to clients who have a vision for change, a sense of urgency to improve and who care about their customers and employees. We do this by 1) assessing and validating client strengths and development opportunities, 2) building and implementing solutions with the client that meet their needs, 3) delivering solutions for improvement and growth and 4) following-up to reinforce results.

Every OPI representative is responsible for developing long term client and referral relationships to enhance revenue potential.

Key measures include revenue income, client satisfaction, industry and geographic expansion.

Marketing Strategy: Word of mouth is the key strategy to build the OPI client base. We build personal relationships throughout the country, actively participate in local networking opportunities and chambers of commerce. OPI professionals use the newsletter, press releases, advertising, public speaking, business writing, and participation in selected professional associations and business community functions to maintain and expand our visibility. Marketing is an individual responsibility and is crucial to the organizations long-term success and requires constant communications to maximize overall results. Materials, newsletters and brochures are packaged to be consistent in quality and instantly recognizable.

Key measures include number and effectiveness of speaking engagements, written correspondence, newsletter articles and networking activities.