Team
Norms:
A Tool to Boost Team Effectiveness
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James
H. Folsom,
Partner, The Wings Group
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(c)1996 OPI, Inc. All
rights reserved. No part of this article may be
reproduced or copied by any means without written
permission from Organizational Productivity
Institute, Inc. Write OPI.

All teams
will confront issues and behavior that can hurt their
effectiveness and prevent them from achieving their purpose. This
is especially true for novice teams. The team will function
better, with more openness and mutual accountability, if many of
the divisive issues and behaviors are discussed, and team
norms developed relatively early after formation.
As teams develop
over time, they will pass through four phases. These phases have
been named by several Organizational Development gurus. I prefer
the model described by Peter Scholtes in The Team Handbook. He
refers to the phases as: 1) Forming, 2) Storming, 3) Norming,
and 4) Performing.
In the Norming
phase, the team members are gradually learning how to work with
each other, developing policies and procedures, and getting a
sense of what each person can contribute. At this time, each
member may have an internal dialog that says, Well, we can
achieve our purpose if
 | Sam stops
dominating the group |
 | we get relief
from our regular job |
 | we can have a
new computer |
 | Jan can spend
more time with us |
 | we pool our
resources, etc. |
For this to be
helpful, the following requisites must exist:
 | clear purpose
for the team |
 | all members
present and working to consensus |
 | ample and
unhurried time together |
 | help by
facilitator (if possible) |
Following are a
few examples of areas in which team norms (common expectations,
procedures, reactions) can be helpful:
 | Logisticsregular
date, time, duration, place of meetings |
 | Rolesscribe,
timekeeper, recorder, facilitator, role rotation,
leader/shared leadership [For more information, see The
Quality Monitor, Vol. 2, Number 1, Page 3, Shared
Leadership: New Ways of Leading, Peter Smith.] |
 | Behaviorabsent/late,
take calls/answer beeper, breaks, smoking, eating,
interrupt others, dominate discussion, participate, side
conversation, share confidences outside team, use of
seniority/authority, put downs, unconstructive criticism |
There are many
more issues that could surface. The advantage of having all this
up front is that it develops a standard of behavior and known
consequences, outside the heat of battle. It also removes
the non-uniform treatment of people because of rank or status, if
dealt with before an incident occurs.
The early
resolution of these issues can provide the team with some small
successes in their process before they tackle the main problem,
and the potential ego, turf, or power issues that crop up. Small
successes are very important to a novice team, and will provide
energy to move a team on into a true performance phase.
All teams will
pass through the four phases noted above and this passage will be
smoothed and speeded up if they develop team norms early in their
process. This provides the team with known expectations and
enables them to focus on purpose, rather than egos.
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